Hey!
I’m Shumenaz, a multidisciplinary designer and creative lead with 15+ years’ experience helping brands grow through smart, strategic design. I focus on creating work that’s clear, creative, and drives real results.
What I do
I help businesses clarify their message and turn it into design that delivers results. I build brand systems that are clear, flexible, and impactful, design websites, social content, and campaigns that engage and convert, and provide creative leadership from concept to delivery. Working closely with clients, I bring ideas to life with clarity, style, and impact, ensuring every project, from full brand identities to campaign rollouts, is strategic, cohesive, and aligned with business goals.
My 5 step process
Kick-off meeting. Brainstorming. Concepts. Visual treatment. And voila! Your brand is done and ready to feast upon. Want to know more about the journey you’re about to embark upon with My Design? Carry on reading…
Step 1
Kick-off meeting, which is all about you, your dreams, your goals and your challenges. I'm a patient listener, so just keep talking. Everything you say will help with the design process.
Step 2
The brief. This is where we start with research, inspiration and brainstorming lots of ideas. When you feel good about the direction, that’s the first sign-off and we will discuss timescales.
Step 3
Now, it’s time to focus on creating and developing concepts. This part takes a big chunk of time, since it’s all premium handcrafted, also known as, ‘the point of no return’ because it’s already cooking.
Step 4
At least two thumbs-up from you and I’ll do the visual treatment and/or brand guidelines. This is where I’ll say, “Your brand will look like this or that or nothing like this”. It’s your story.
Step 5
And finally, you’re ready to checkout, fine-tuning if necessary and your brand is done!