London Door Company
Targetting London’s affluent market, prioritising the customer journey from the moment clients connect. Email educate customers on key selling points, guiding them towards the product and fostering long-term engagement. The goal is to have a clean, consistent, and on-brand layout that enhances the experience and drives continued interest.
The impact
Higher engagement
Click-through rates increased compared to previous campaigns.
Better accessibility
Fully live-text emails make content readable for users on slow connections or text-only view.
Stronger identity
Aspirational photography and a refined colour palette reinforce the luxury identity.
Faster production
Template-based design speeds up creation of future emails.
The redesign prioritised both form and function. By moving away from image-heavy layouts, the email is now more accessible while presenting the products in a more aspirational, visually compelling way. Photography and complementary colours showcase the product without overwhelming it, reflecting the brand’s luxury positioning. The new template also allows the team to build campaigns more efficiently, helping maintain consistent quality while improving results.