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SPS (EU) Ltd
SPS, the UK’s largest promotional products supplier before being acquired by PF Concept, had a fun, B2B-focused brand. Each email was unique and product-focused keeping engaged customers updated on new ranges, driving lead generation and ongoing interest.
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The impact
Product focus
Each campaign tailored to highlight a specific product, keeping content fun and engaging.
Improved accessibility
Cleaner layouts replaced cluttered designs, making content easy to scan and follow.
Mobile-friendly
Fully responsive emails ensure a seamless experience across devices.
Brand consistency
Designs remained on-brand while introducing playful, promotional elements.
The redesign transformed SPS emails from cluttered, static layouts into engaging, mobile-responsive campaigns. Each email showcases the featured product in a way that captures attention while maintaining brand identity. The cleaner structure and responsive design improve readability and usability, encouraging interaction and keeping customers engaged with new product ranges.
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