Gareth King Nutrition
After completing his Master’s in Sport & Exercise Nutrition, Gareth King set out to launch a high-end personal training brand rooted in science and results. Based in North-West England, his brand needed to stand out in a saturated fitness space and appeal to an affluent, performance-driven audience. The new identity combines clean, premium visuals with a confident tone, positioning Gareth as both credible and aspirational. Since launching, the brand has consistently attracted high-paying clients and built a strong presence in the luxury wellness market.
Logo suite
The logo features a modern and sophisticated design with a geometric emblem resembling a crown, cleverly formed by rotating the initials “G” and “K”. This also symbolises strength, leadership and expertise. The sleek sans-serif typography reinforces proessionalism.
The initials 'G' ad 'K' combines and rotated form the crown emblem as and to the trainer's surname 'King'.
Clean sans-serif font exuding sophistication and trustworthiness.
Brand fonts
Colouring the brand
A balanced and harmonious colour green is associated with good health, rejuvenation and growth, paired with a dark blue/black, adds an air of sophistication, trust and success. Result? A perfect colour combination for Gareth King Nutrition.
It's iconic
The icons have a minimalist, geometric, and monochromatic line-art style, with precise, consistent lines. The design is clean with smooth curves and well-defined elements that emphasise clarity and modernity. The shapes are simple and easily recognisable, ensuring quick visual communication
