Lift Personal Training
A cool new personal training studio based in North-West England is the embodiment of urban fashion and affluentce. In terms of visual identity, Lift sees itself as a luxury company, using a timeless color palette and a unique minimalistic style.
Logo suite
The logo boasts a custom bold uppercase lettering in a geometric sans-serif font, set in white color against a plain black background. The use of kerning and white space conveys a very clean brand look.
Brand fonts
Colouring the brand
Black and white, the power of contrast; together they create an incredibly potent contrast that’s both captivating and timeless. This stark dichotomy offers a visual feast that’s bold yet balanced, exuding a powerful allure that’s hard to ignore. A hint of colour, like salmon can evoke a strong sense of hope; it symbolises health, vitality, and persistence, suitable for a fitness brand.
Lifting icons
Using the cut across the "F" in the logo as a style guide, the iconography features a consistent central cut, creating a cohesive and distinctive visual identity. This design is clean, bold, and timeless, enhancing a minimal yet urban aesthetic that feels modern and refined.
