Lift Personal Training
Lift Personal Training is a premium gym in Rossendale that blends urban fashion with affluence. The rebrand introduced a bold, modern identity using a timeless colour palette and minimal design to balance sophistication and strength. Created to stand out in the fitness industry and appeal to an upscale audience, the refreshed brand boosted local visibility, improved member retention, and delivered measurable results within just three months.
Logo suite
The logo boasts a custom bold uppercase lettering in a geometric sans-serif font, set in white color against a plain black background. The use of kerning and white space conveys a very clean brand look.
The use of kerning and white space conveys a very clean brand look.
The 'F' is cut across to give some design flair.
The logo boasts a custom bold uppercase lettering in geometric sans-serif font.
Brand fonts
Colouring the brand
Black and white, the power of contrast; together they create an incredibly potent contrast that’s both captivating and timeless. This stark dichotomy offers a visual feast that’s bold yet balanced, exuding a powerful allure that’s hard to ignore. A hint of colour, like salmon can evoke a strong sense of hope; it symbolises health, vitality, and persistence, suitable for a fitness brand.
Lifting icons
Using the cut across the "F" in the logo as a style guide, the iconography features a consistent central cut, creating a cohesive and distinctive visual identity. This design is clean, bold, and timeless, enhancing a minimal yet urban aesthetic that feels modern and refined.
