PharmoDigital
A digital marketing agency based in Preston, specialising in pharmacy branding with a bold, modern twist. The refreshed identity positions the brand as premium and innovative, using a sleek, minimal style with expressive touches to reflect its dynamic approach. Designed to clarify its niche positioning and elevate its appeal, the new look supported rapid growth, improved messaging, and helped attract higher-value clients.
Logo suite
The logo features a custom font with ‘Pharmo’ in a sleek italic typeface to convey innovation, while ‘DIGITAL’ stands bold for modernity. The clever abbreviation ‘phD’, reinforcing the slogan: “PharmoDigital, the doctors of digital marketing.”
Adds dynamic movement.
The bold section can change for different Pharmo brands.
Sleek italic typeface to convey innovation.
Bold 'DIGITAL' adds modernity.
Brand fonts
Colouring the brand
Pairing purples with turquoise and blue creates a lively explosion of color that really breathes life into the brand! The stunning gradients not only add depth and visual excitement but also give a nod to the digital world. Midnight blue and french grey enhances the overall palette with a touch of timeless sophistication and professionalism.
Brand gradients
The brand is infused with personality and depth through two carefully crafted gradient effects. A soft light gradient evokes a clean, clinical aesthetic, while a deeper gradient introduces a sophisticated, tech-forward feel.
It's iconic
The iconography style is minimalist, modern, and professional, featuring sleek thin-line icons. Its crisp, clinical aesthetic enhances clarity and sophistication, ensuring strong visual appeal. The shapes are simple and easily recognisable, ensuring quick visual communication
