Ranchos Online
A delicious American inspired online takeaway, based in London, craving for a clear brand identity for its digital presence. The brief was to create a logo that resonates with a ranch and targets an audience fancying affordable gourmet food.
Logo suite
The client had their heart set on the bull. An icon that allows them to go brand crazy, not only on digital platforms but on the food as well. Yes, that’s right; heat stamping burgers!
Charging bull within the triangle guide reinforcing a sense of movement and structure.
Bull hoof resting on the letter 'H', creating a seamless integration between the symbol and the wordmark.
Bold, blocky and outlines, reminiscent of classic Western signage, evoking themes of ranch culture.
Brand fonts
Colouring the brand
A palette of three colours is used to represent Ranchos, which are consistently and strategically applied to increase brand awareness and recognisability. The primary colour for Ranchos is black, the secondary colour (also used as an accent colour) is orange, and the neutral colour is white.
