Reality Studio
Reality Studio is a bold, imaginative design agency bringing consumer product ideas to life with energy and precision. Known for their playful creativity and goal-driven mindset, the brand needed an identity as vibrant as their process. The result is a dopamine-fueled visual language, featuring a bright, saturated palette and a custom bubble typeface that captures their innovative, approachable spirit. Designed to stand out in a crowded creative market, the new identity positions Reality Studio as a fearless, fun, and future-focused force in product design.
Logo suite
The logo combines bold, modern design with a playful twist. The word “reality” is styled in a bubbly font, creating a dynamic, liquid-like effect that adds depth and an organic touch. This is balanced by a clean sans-serif font, giving the logo a polished, professional finish.
Brand fonts
Colouring the brand
The goal was to craft a vibrant colour palette reflecting Reality Studio’s forward-thinking identity. The palette sets the studio’s mood and personality, suitable for both fun and professional settings. Aquamarine, the primary colour, is strong and energetic, the secondary colours offer character and flexibility.
