Smile Design Suite and Aesthetics
A medical-grade facial aesthetics practice based in Worsley, North-West England. Guided by a ‘less is more’ philosophy, the new visual identity was designed to reflect clinical trust, modern elegance, and premium positioning. The result is a refined brand that communicates credibility and sophistication, strengthening client trust, supporting premium pricing, and driving referrals in a competitive aesthetics market.
Logo suite
The logo embodies simplicity and elegance, featuring an ‘e’ designed in the shape of a seashell, inspired by Aphrodite, symbolising feminine beauty and allure. The ‘e‘ also uses the shape of the ‘s‘, to give a balanced, beautiful symmetry.
Brand fonts
Colouring the brand
Clean, contemporary colour palette for beauty, health, and well-being. Smile’s primary colours are soft Periwinkle, Snow, and French Grey, which create a fresh and inviting feel. Black Olive adds elegance, while neutral Jet provides striking contrast. Burnt Sienna introduces warmth, harmonizing the overall palette beautifully.
It's iconic
This icon style is elegant and modern, with thin black line art on soft pastel blue evoking calm and professionalism. Smooth lines add refinement and precision, perfectly suited for aesthetic treatments. It conveys trust, luxury, and wellness in the beauty industry.
