Strong Fit Coaching
Strong Fit is an online personal training brand built around strength, structure, and performance. The new identity blends bold geometry, clean lines, and a sharp, modern aesthetic to reflect a results-driven philosophy. Designed to stand out in a crowded digital fitness space, the refreshed brand boosted engagement and increased training program sign-ups across key online platforms.
Logo suite
“The Power of Three” is explored to highlight the key phases of client engagement: Nutrition, Training, and Support. The logo mark creatively transforms the ‘i’ from the primary logo into the Roman numeral III, symbolising these three essential components.
Stylised to add personality and subtle movement.
Brand mark: The 'I' becomes Roman numeral III, representing Strong Fit's 3 phases: Nutrition, Training and Support.
Features a custom typeface with clean lines and geometric shapes, creating a contemporary and streamlined aesthetic.
The bold and strong appearance conveys qualities of strength, power, and determination.
Brand fonts
Colouring the brand
The colour palette evokes feelings of energy and motivation, encouraging customers to engage in physical activity. Bold and dynamic oranges symbolise enthusiasm, vitality, and action. Whereas black and grey adds a sense of clean sophistication and professionalism.
Strong icons
This icon style is bold, modern, and high-energy. The minimalist, geometric shapes keep the design clean and professional while maintaining a sense of intensity. This style effectively conveys motivation.
