The Swim Lounge with Selina
The Swim Lounge with Selina is a luxury swim coaching brand reimagined with a refined, modern identity. Using a sophisticated colour palette and a distinctive minimalist style, the rebrand was designed to position Selina as a premium, progressive expert in her field. The updated visual identity brings clarity, cohesion, and confidence, helping attract high-value clients and build lasting trust in a competitive wellness market.
Logo suite
The logo boasts a bold uppercase lettering in a geometric sans-serif font. The use of kerning and white space conveys a very clean look, that make the logo legible in all sizes. The ‘W‘ is a wave to give some design flair and essence of water.
'W' shaped like a wave, reinforcing the aquatic theme.
Bold, uppercase typography for a strong and confident presence.
Weight variation creates a visual hierarchy.
Brand fonts
Colouring the brand
The brand showcases a meticulously curated colour palette, featuring deep, opulent hues that exude luxury and sophistication. These rich, dark tones seamlessly intertwine to establish an atmosphere of elegance, while delicate accents of teal elevate the premium experience that the brand delivers.
Iconic waves
This icon style embodies a modern, minimal, and sleek aesthetic, using thin line art with a dual-tone colour scheme. The cyan accents evoke a refreshing, water-like feel, making it a great fit for a swimming teacher's brand.
