London Door Company
I storyboarded the advert using existing clips and led the full post-production process, including editing and visual direction. Airing on Channel 4, the piece captures the essence of their bespoke, handcrafted front doors, showcasing the precision and artistry behind each one. It became the highest-performing TV ad under the BHID Group umbrella, celebrating craftsmanship as refined as the homes they’re made for.
The storyboard
Using existing footage, I crafted a detailed storyboard that reimagined the clips into a cohesive visual journey. Each frame was carefully arranged to emphasise the meticulous craftsmanship of the doors, guiding the flow of the advert and ensuring the story resonated with viewers.
Bringing the story to life
In post-production, every shot was refined to align with the storyboard’s vision. Pacing, visual direction, color grading, and sound design were all considered to craft a polished, professional advert. The result was a 30-second piece that not only showcased the product but also elevated the brand through compelling storytelling.
The result
The advert aired on Channel 4, capturing audience attention and reinforcing the brand’s dedication to quality and craftsmanship. Its success demonstrated how thoughtful design and storytelling can create meaningful, high-impact brand experiences.