
Neville Johnson
I pitched a full website redesign to senior stakeholders after identifying key issues with the existing site: it was cluttered, slow, lacked accessibility, and didn’t reflect the brand’s luxury identity. My concept proposed a clean split between Furniture and Staircases, paired with a modern, interactive design aimed at a younger, affluent audience. The result is a sleek, intuitive site that enhances usability and aligns with Neville Johnson’s premium brand image.
The impact
Accessibility
Significantly improved usability and inclusivity.
Site speed
Faster experience, lower bounce rate.
Visual consistency
Stronger brand identity, luxury appeal.
Navigation
Improved user journey, lower drop-off rates.
Wireframe & mockup
I developed wireframes and high-fidelity mockups for the homepage and main landing pages to showcase how the redesign would upscale the brand identity. Presenting these to stakeholders helped secure full approval to move forward. From there, I collaborated closely with the web developer, testing and refining the designs to ensure they translated seamlessly into a functional, real-world experience.
Wireframe Homepage
Wireframe Main Landing Page
Mockup Homepage

Mockup Main Landing Page
